Not too long ago, UNIQLO officially released their AIRism masks here in Singapore. The hype for the mask was real with snaking queues and long wait times in most UNIQLO outlets.
To further promote their AIRism masks, UNIQLO Singapore partnered up with Foodpanda. In a recent Instagram post, UNIQLO Singapore shared how they distributed about 13,000 masks to the entire team of Foodpanda riders, as a means to thank them for being Singapore's "true heroes" amidst the pandemic.
The post also highlights the experiences of riders that wore the AIRism masks while they were working, sharing their reviews of the mask.
UNIQLO launched its AIRism Mask last month in August. In a press release, UNIQLO said it drew on the common practice of wearing protective masks now and customer requests to develop a mask that would optimise protection and comfort in daily use. The mask claims to be more comfortable than non-woven or cotton masks with a high protection filtering.
This isn't the first time UNIQLO and Foodpanda have partnered together. This alliance dates back to July 2020, where UNIQLO gave away 3-in-1 "Life Packages" consisting of a UNIQLO Eco Bag and Foodpanda vouchers. The giveaway was designed to help Singaporeans adapt to the new normal a little easier by eating and shopping from home.
Commenting on the UNIQLO and Foodpanda partnership, Joyce Tan, marketing director of UNIQLO Singapore, said that the company sees synergy in the partnership. Tan added that the two companies will work together to provide customers with "daily essentials that matter the most during this period", and aim to provide a value-added shopping experience for its consumers with this partnership.
This is also not Foodpanda's first initiative in showing appreciation to its delivery workers. Earlier in April, it rolled out a series of out-of-home advertisements to pay tribute to the delivery riders in Singapore. You've probably seen it – the #SGUnited 'riders unite' illustration was an expression of appreciation for all frontline delivery heroes who are keeping the rest of Singapore safe, healthy and fed during the circuit breaker period.
The image featured riders clad in Deliveroo, Grab, McDonald's and Pizza Hut uniforms standing together with a Foodpanda rider. The banners were displayed across a total of 764 screens, in partnership with Target Media, Media Taurus and Suntec City Convention Centre.